William Grant & Sons Ltd. announced the rollout of a multimillion dollar global investment in Tullamore Dew whiskey with the launch of a global integrated communications campaign, supporting a new “Irish True” theme. The new global TV and print campaign features images and characters, evoking the spirit of the Irish, the company says. The campaign kicked off in the United States with a poster campaign, wall art and digital roll-out in New York City, Chicago, San Francisco and Philadelphia and was supported by under-the-radar events.