Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Home » Topics » Marketing

Marketing
Marketing RSS Feed RSS

Sprite's talent search

April 16, 2012
Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says.
Read More

Voss' clean water campaign

March 14, 2012
Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
Read More

Marley Coffee delivery

March 14, 2012
Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
Read More

Snapple gets bottled up

March 14, 2012
Inspired by Dr Pepper Snapple Group brand Snapple juice drinks, Jelly Belly Candy Co., Fairfield, Calif., launched a new line of Jelly Belly jelly beans packaged in miniature Snapple bottles.
Read More

‘Racey’ vodka

March 14, 2012
Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.
Read More

Diet Pepsi's ‘refreshing’ advertising

February 15, 2012
PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.
Read More

PBR sponsors PBR

February 15, 2012
Pabst Blue Ribbon has become the exclusive beer partner of Professional Bull Riding.
Read More

Dr Pepper highlights originality

February 15, 2012
Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
Read More

Vodka brands charging kiosks

February 8, 2012

Patrón Spirits, maker of Patrón XO Cafe and Ultimat Vodka brands, has partnered with GoCharge, a manufacturer and distributor of mobile device charging kiosks, to gain exposure in 50 New York City bars.


Read More

Customer Loyalty Rewards

January 16, 2012
Chattanooga’s Double-Cola Co. launched a new customer loyalty program in the United States called Reward My Thirst.
Read More
Previous 1 2 … 44 45 46 47 48 49 50 51 52 Next
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • The image displays bottles of ready-to-drink iced coffee or latte beverages.
    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

  • family
    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

Popular Stories

Capri Sun Hydrate

Capri Sun introduces electrolyte enhanced drink

Slice Dirty Soda

Slice enters dirty soda market

The image displays bottles of ready-to-drink iced coffee or latte beverages.

Preserving Coffee’s Complexity in the Age of Functional Beverages

beer report

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products
Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing