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Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption. As part of a partnership with recording artist the Zac Brown Band, the Jack Daniel’s Drinking School will offer concertgoers the opportunity to register for free designated-driver rides to and from select Zac Brown Band concerts in cities across the United States. To receive one of the 100 free rides in the eligible concert market, consumers must watch an online video featuring the Zac Brown Band reminding folks to enjoy themselves, but to also take care of themselves as well as those around them.