Chattanooga’s Double-Cola Co. launched a new customer loyalty program in the United States called Reward My Thirst. Like other rewards programs, specialty marked products feature codes printed underneath the caps; however, in this program the value of each code is completely random. Specialty marked 20-ounce bottles of Double-Cola, Ski, Ski InfraRED, Diet Ski and Chaser brands contain Reward My Thirst codes worth between 5 and 1,000 points to use toward rewards, free products or instant prizes such as an Apple iPad.