Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality. In the new commercial, nearly 1,000 people reveal interesting traits that make them one of a kind on T-shirts. Dr Pepper is offering its fans the opportunity to express their originality by ordering their own “Always One of a Kind” T-shirts on drpepper.com. Future iterations of the campaign will feature cameo appearances by celebrities who will share and wear their own “Always One of a Kind” statements, the company says.
Dr Pepper highlights originality
February 15, 2012