Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22. The international campaign was designed to communicate the global need for clean drinking water and help increase awareness of the Voss Foundation, which is dedicated to funding this need in Africa. Consumers can donate $5 to the Give A Drop campaign via text message, and Voss retailers, partner hotels and restaurants also are invited to participate. To thank partners for their involvement, Voss is providing custom racks, point-of-purchase displays and support materials. It also has created table tents and in-room signage for hotel and restaurant partners, along with custom print and digital advertising for use in store circulars, newsletters and websites. Voss also will include partner account mentions in its 31 Days to Make a Difference public relations and social media marketing campaigns.
Voss' clean water campaign
March 14, 2012