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Beverage NewsAlternative DrinksTea and Coffee

Tom Holland, Robert Downey Jr. unite BERO and happy Coffee

New limited-edition drinks available exclusively at Target

By Staff Beverage Industry
Robert Downey Jr. and Tom Holland
Image courtesy of BERO Brewing and happy Coffee
October 6, 2025

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 

Born out of admiration, trust and a shared pursuit of excellence, the partnership stems from the longtime friendship between the founders of these two unique brands, the companies note. Holland and Downey Jr. have joined forces to bring consumers two limited-edition beverages built on authentic connection, brewed with intention, and crafted for limitless enjoyment, they say.  

“My friendship with Tom stems from mutual support and respect, and this partnership is exactly that — sharing what we love and creating quality products in tandem,” Downey Jr. said in a statement.

Holland added: “This is the kind of collaboration you can only do with a friend. Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft and a premium experience in every sip.”

The collaboration will feature two limited-edition products, BERO Coffee Draught, a smooth, full-bodied beverage that blends the roasted depth of a stout-style beer with the silky, character of happy's coffee. Balanced malt sweetness, cocoa notes, and roasted coffee undertones are carried by a creamy nitrogen-infused mouthfeel, finishing crisp and clean at under 0.5% ABV, it notes. 

Alongside the Draught, the happy Eternal Hoptimist ground coffee promises another bold expression that honors the art of brewing and coffee roasting alike. This origin blends bold 100% arabica coffee beans from Brazil and Colombia with happy vibes, inspired by the hops from our friends at BERO, while remaining completely alcohol-free, it says. It’s slow roasted to be smooth and balanced with notes of citrus and pine, it adds.

BERO Coffee Draught and happy Eternal Hoptimist ground coffee will be available at berobrewing.com, happyproducts.com, and as a limited exclusive at Target stores nationwide.

KEYWORDS: beer celebrity beverage celebrity partnership coffee non-alcohol

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