happy, the lifestyle coffee brand founded by accomplished entrepreneur Craig Dubitsky (hello, eos, method products) and Academy Award-winning actor, entrepreneur, and producer Robert Downey Jr., is expanding into the refrigerated aisle with the launch of its 48-ounce Cold Brew. 

Rolling out first at Kroger stores this April, the new, shareable format is a first for happy and marks the brand’s entry into one of the fastest-growing segments in coffee.

Available in two unsweetened varieties, Cold Brew and Perfect Vanilla Cold Brew, the new ready-to-drink offering is crafted with 100% Arabica beans and designed for smooth, balanced flavor that can be enjoyed straight, over ice, or customized at home.

The Kroger launch builds on happy’s growing national retail footprint and continued expansion across ready-to-drink formats. By entering the refrigerated aisle, happy extends its mission of elevating everyday rituals into more at-home occasions.

“Cold brew continues to be one of the most dynamic areas of coffee, and entering the refrigerated multi-serve space is a natural next step for us,” said Dubitsky, co-founder and CEO of happy, in a statement. “Launching with our incredible partner Kroger allows us to scale thoughtfully while bringing happy into more homes and everyday rituals.”

The new 48-ounce bottles deliver approximately four 25 calorie servings in each container, and will be available beginning in April at Kroger banners nationwide, including Ralphs, Fred Meyer, King Soopers, Dillons, Fry's, Mariano's, Smiths, and QFC.

With this launch, happy continues to build on its expanding portfolio of ready-to-drink lattes and cold brews, while reinforcing its commitment to high-quality ingredients, thoughtful sourcing, and making coffee moments just a little more joyful.