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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

Smirnoff ICE Troye Sivan

Smirnoff ICE remixes the holiday season with Troye Sivan

Smirnoff ICE set to roll out fresh content, pop-ups and gift boxes
Staff Beverage Industry
December 5, 2025

Smirnoff ICE, a brand of Diageo North America, has partnered with pop star Troye Sivan to unwrap and remix the holidays: less tradition, more vibes. 


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Bud Light Post Malone & Buddies

Bud Light, Post Malone kick off Super Bowl LX Weekend

Long time partners set to deliver epic night of music during one-night only show in San Francisco
Staff Beverage Industry
December 4, 2025

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend. 


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Kete lOne Patrick Schwarzenegger

Patrick Schwarzenegger returns as Ketel One Vodka’s ‘Spirit Advisor’

The ‘Spirit Advisor’ explores the connection between film, culture and the martini
Staff Beverage Industry
December 4, 2025

Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, with his continuing partnership with Ketel One. 


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Culture Pop and Noah Kahan

Culture Pop Soda announces partnership with Noah Kahan

Probiotic soda brand secures multi-year deal with musician
Staff Beverage Industry
October 27, 2025

The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).


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Robert Downey Jr. and Tom Holland

Tom Holland, Robert Downey Jr. unite BERO and happy Coffee

New limited-edition drinks available exclusively at Target
Staff Beverage Industry
October 6, 2025

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 


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Avril Lavigne Foley Wines Complicated Pinot Noir

Banshee Wines, Avril Lavigne partner for 'Complicated' wine

The Pinot Noir marks Lavigne's first official wine release
Staff Beverage Industry
September 18, 2025

Complicated is a limited-edition small batch Pinot Noir that pays tribute to Lavigne’s RIAA three-times platinum-certified single.


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Truly No Shade Just Tea

Truly Hard Seltzer, reality star JaNa Craig announce collab

Limited-edition No Shade, Just Tea hard seltzer reimagines a fan-favorite
Staff Beverage Industry
September 17, 2025

The flavor captures JaNa Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says.


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Pepsi Tailgate Crashers

Pepsi looks to own tailgating with new campaign

Tailgate Crashers builds on carbonated soft drink brand’s Food Deserve Pepsi
jessica Jacobsen
Jessica Jacobsen
September 3, 2025

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.


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Barmen 1873 Bourbon Lainey Willson

Barmen 1873 Bourbon releases bottle for Lainey Wilson’s tour

Commemorative bottle available in select cities aligning with tour stops
Staff Beverage Industry
August 22, 2025

Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.


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poppi Alix Earle Raspberry Rose can

Influencer Alix Earle partners with poppi

Collaboration includes limited-edition can design by Earle
Staff Beverage Industry
August 7, 2025

Prebiotic soda brand poppi has partnered with influencer Alix Earle for a limited-edition can designed by Earle herself.



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