Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020
Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.
Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses supports small businesses
October 7, 2020
Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.
PSA features WWE Superstar Titus O'Neil to promote No Kid Hungry's Free Meal Finder
April 20, 2020
In the wake of the coronavirus pandemic, 22 million children across America have lost access to the nutritious school meals they depend on, according to estimates from No Kid Hungry, a national anti-hunger organization. Nestlé Pure Life, a brand of Nestlé Waters North America, Stamford, Conn., is supporting No Kid Hungry with a $1 million contribution to help ensure families remain fed and hydrated during the crisis.
68-minute film shows highs and lows of making world-class wine
April 12, 2020
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
Hip-hop artist offers downloadable "Explorations" to tackle challenges
April 12, 2020
For legendary hip-hop artist and producer RZA from The Wu-Tang Clan, mental exploration has been key in shaping his creative wisdom throughout his career. He teamed up with TAZO tea to create a series of five unique Guided Exploration tracks aimed at helping anyone, anywhere explore and unlock their creative potential, the company says.
Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.
2-day activity designed to help creatives free their minds
October 28, 2019
TAZO tea, a brand of Unilever North America, Englewood Cliffs, N.J., announced the return of the second Camp TAZO, an overnight experience rooted in the brand's spirit of inspiring exploration and discovery, it says.
Limited-edition water-makers available to help combat plastic waste
August 5, 2019
Airport City, Israel-based SodaStream, a brand of PepsiCo Inc., has teamed up with actress and TV personality Tori Spelling to help eliminate single-use plastic waste, while also honoring the ‘90s decade which brought about the Internet, boy bands and scrunchies, the company says.
Beverage Industry’s October issue spotlights leaders throughout the beverage market and how they are steering their company’s throughout the pandemic. Also in this issue is an update on the bottled water market and it continues to post strong volume gains, how natural and organic retailers are combating broader competition, the ingredient solutions available for next-generation performance beverages, and much more!