CLEAN Cause announced an exclusive can collection in honor of National Recovery Month. CLEAN Cause released 1,200 limited-edition cherry lime flavored cans featuring an exclusive label designed by Ben Haggerty, better known as Macklemore, with 100% of proceeds going to recovery housing scholarships.
Partnership gives fans a glimpse into Andrew’s intense training
August 31, 2022
Rockin’ Protein, a brand of Phoenix -based Shamrock Farms, announced that pro football tight end Mark Andrews is the brand’s newest athlete influencer. Kicking off the partnership with a campaign titled The Beat Mandrews Challenge, fans will enjoy a look at how one of the most dominant players in football trains and fuels with the help of his favorite ready-to-drink protein beverage, it says.
The “Heaven” singer will work with the company to bring Dewey Crush to Tennessee and on tour
August 15, 2022
Launched in 2021, the company created the canned crush cocktail, Dewey Crush. The “Famous Friends” singer was introduced to Dewey Crush by a family member — he hadn’t heard of one until meeting his wife and spending time with her on the East Coast — and immediately fell in love, the company says.
Grand-prize winner will be selected for their contributions to their community
July 18, 2022
Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, and Grammy award-winning artist T-Pain are joining forces to celebrate the power of community and giving fans a chance to win the “ultimate block party” in their hometown — hosted by “Cousin T” (aka T-Pain) himself. Consumers can enter the Lipton Fam Fest Hosted by T-Pain contest through Aug. 28 by scanning the code displayed in participating stores and sharing how they bring their community together.
Brand partners with Jonas to bring his secret sangria recipes to market
June 29, 2022
Cambridge, Mass.-based Ohza, a fast growing ready-to-drink (RTD) cocktail company, announced that musician and actor Joe Jonas has joined the brand as an investor, and partnered to launch his own product line: Fizzy Sangria. Available across the country in retail and online at drinkohza.com, Fizzy Sangria is the company's first product line extension, it says.
The canned wine company unveils ad campaign with a surprise cameo from new Bev investor Halle Berry
June 22, 2022
Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.
The company has partnered with esports streamer Ninja
June 14, 2022
As the most-followed Twitch channel, Blevins has over 17 million followers. Now, Blevins has teamed up with G FUEL, The Official Energy Drink of Esports, to bring fans a sweet flavor: Ninja Cotton Candy.
Music artist to host Christina Aguilera x FUN WINE at LA Pride 2022
June 7, 2022
Miami and Los Angeles-based Fun Wine announced that Christina Aguilera joined the team as Chief Culture Officer. Working alongside the company’s Founder and CEO, Joe Peleg, Aguilera also will help Fun Wine continue its global expansion across Europe and Asia, it says.
San Diego-based Rowdy Energy announced that it recently brand partnered with Camielle Kostek, former New England Patriots cheerleader and current host of TBS’ “Wipeout.” Kostek will serve as the Chief Wellness Officer for its new calorie-burning line Power Burn. Launched in February, the beverage contains zero sugar and 160 mg of natural caffeine from green tea and green coffee and contains just 5 calories.