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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

Smirnoff Ice The Miz

Smirnoff Ice earns GUINNESS WORLD RECORDS title

“The Miz” joins celebrations in Put-in-Bay, Ohio
Staff Beverage Industry
August 7, 2026

Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.


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Kacey Musgraves x Stanley 1913

Kacey Musgraves, Stanley 1913 saddle up for Western-inspired collection

Limited-edition collection nods to Musgraves’ Texas roots
Staff Beverage Industry
July 15, 2026

The collection captures the rugged spirit of the frontier with a vintage Western flare, with pieces influenced by rodeo culture and Musgraves’ album. It serves as a continuation of the album itself, the brand says.


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GORGIE strategic investors, Alix Earle and Jon Bon Jovi

GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi

New campaign emphasizes company's commitment to wellness, community and innovation
Staff Beverage Industry
July 14, 2026

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 


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Piper-Heidsieck Marilyn Monroe

Piper-Heidsieck Champagne unveils Marilyn Monroe Cuvée bottle

Staff Beverage Industry
June 18, 2026

In celebration of the centennial of Marilyn Monroe's birth, Piper-Heidsieck Champagne unveiled a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend.


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Alani Nu Becky G

Alani Nu, Becky G partner on new energy drink

Purple Cotton Candy available for limited time in stores, online
Staff Beverage Industry
June 16, 2026

Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 


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Miller Lite Tea Time Set

Miller Lite, Livvy Dunne partner to ‘spill the tea’, drop first-of-its-kind tea set

Collab unveils ‘Legendary Moments’ campaign
Staff Beverage Industry
April 21, 2026

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.


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GORGIE x Alix Earle

Alix Earle gets GORGIE

Social media influencer invests in energy drink brand
Staff Beverage Industry
December 16, 2025

The influencer’s authentic connection with the brand sparked a deeper insight and led to Earle identifying GORGIE as “unique asset in a crowded market.”


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International Delight and Paris Hilton collaboration

International Delight, Paris Hilton introduce iconic creamers and cold foam

New limited-edition offerings are anything but plain
Staff Beverage Industry
December 12, 2025

These new flavors will be available in January at major retailers while supplies last.


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Smirnoff ICE Troye Sivan

Smirnoff ICE remixes the holiday season with Troye Sivan

Smirnoff ICE set to roll out fresh content, pop-ups and gift boxes
Staff Beverage Industry
December 5, 2025

Smirnoff ICE, a brand of Diageo North America, has partnered with pop star Troye Sivan to unwrap and remix the holidays: less tradition, more vibes. 


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Bud Light Post Malone & Buddies

Bud Light, Post Malone kick off Super Bowl LX Weekend

Long time partners set to deliver epic night of music during one-night only show in San Francisco
Staff Beverage Industry
December 4, 2025

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend. 


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