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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

SipMARGS_AlixEarle_900.jpg

SipMARGS relaunches with Alix Earle as investor, brand partner

Ready-to-drink sparkling Margarita brand enters new era with influencer
Chloe Alverson
Chloe Alverson
March 12, 2025

SipMARGS is made from a blend of premium tequila Blanco, natural ingredients, real fruit juice, real cane sugar and sparkling water. 


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Snoop Dogg Iconic Tonics.png

Snoop Dogg, Harmony Craft Beverages team up to launch Iconic Tonics

Brand platform committed to delivering premium, better-for-you functional drinks
Staff Beverage Industry
March 6, 2025

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.


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1-hour ENERGY.png

5-hour ENERGY launches 1-hour ENERGY ahead of Daylight Saving Time

Brand teams up with Flavor Flav to help bring extra boost of energy
Staff Beverage Industry
March 3, 2025

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.


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Paris Hilton Vitapod.png

Paris Hilton teams up with Vitapod for on-the-go beverage

New line available exclusively at Walmart
Staff Beverage Industry
February 11, 2025

Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line, resulting in a collection of drink pods that deliver essential nutrients along with minerals and polyphenols.


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SparklingIce_AnnieMurphy_900.jpg

Sparkling Ice, Annie Murphy team up once again in Flavor Lab

Murphy to serve as the brand's 'Chief Flavor Officer'
Chloe Alverson
Chloe Alverson
January 13, 2025

Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”



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Silk Cereal Liar

Silk teams up with Phaedra Parks to expose cereal liars

New York City pop-up asks consumers whether they prefer Silk Vanilla Almondmilk or dairy milk
Staff Beverage Industry
January 9, 2025

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 


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Future_GrandMarnier_900.jpg

Grand Marnier, Future encourage consumers to Remix Your Legacy, Make It Grand

Campaign aims to 'celebrate and empower' those who embrace bold spirit
Staff Beverage Industry
December 17, 2024

To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.


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evian Pharrell Williams Bottles

evian, Pharrell Williams unveil limited-edition bottles

December 6, 2024

evian natural spring water, in collaboration with Pharrell Williams and his design, innovation, and lifestyle product company, Humanrace, is unveiling two limited-edition glass evian bottles.


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Brittany Broski White Claw

White Claw, Brittany Broski launch 'Home for a CLAW' contest

Contest urges consumers to connect with friends this holiday season
Staff Beverage Industry
December 5, 2024

Brittany Broski, widely known for the viral video of her trying kombucha for the first time, has partnered with White Claw for a new contest: Home for a CLAW.



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Pepsi Zero Sugar Gingerbread

Pepsi debuts Pepsi Zero Sugar Gingerbread Mini Cans

Shaq bakes up holiday cheer featuring limited-edition release
Staff Beverage Industry
December 4, 2024

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).


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