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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

evian Pharrell Williams Bottles

evian, Pharrell Williams unveil limited-edition bottles

December 6, 2024

evian natural spring water, in collaboration with Pharrell Williams and his design, innovation, and lifestyle product company, Humanrace, is unveiling two limited-edition glass evian bottles.


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Brittany Broski White Claw

White Claw, Brittany Broski launch 'Home for a CLAW' contest

Contest urges consumers to connect with friends this holiday season
Staff Beverage Industry
December 5, 2024

Brittany Broski, widely known for the viral video of her trying kombucha for the first time, has partnered with White Claw for a new contest: Home for a CLAW.



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Pepsi Zero Sugar Gingerbread

Pepsi debuts Pepsi Zero Sugar Gingerbread Mini Cans

Shaq bakes up holiday cheer featuring limited-edition release
Staff Beverage Industry
December 4, 2024

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).


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Sprite JFG

Sprite, Joe Freshgoods partner on capsule collection

Limited-edition cans, merch available through collection
Staff Beverage Industry
December 3, 2024

Sprite is partnering with Joe Freshgoods, a designer and creative director from Chicago, to launch an exclusive capsule collection that honors the message of its Obey Your Thirst campaign, which the brand reintroduced this spring. The collection includes limited-edition designed cans, as well as an array of wearable merch.


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Skrewball_YungGravy_900.jpg

Skrewball Whiskey teams up with Yung Gravy ahead of holiday season

Partnership kicks off with 'Give Thanks and Get Basted' campaign
Staff Beverage Industry
November 15, 2024

Skrewball Peanut Butter Whiskey, a brand of Pernod Ricard USA, New York, announced a partnership with rapper Yung Gravy to “Skrew the usual” holiday traditions. For a limited time, Skrewball and Yung Gravy are releasing a limited-edition Skrewball Baster Set, “because nothing screams holiday tradition more than mom’s turkey baster.”


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SabrinaCarpenter_AbsolutKahlua_900.jpg

Absolut & Kahlúa, Sabrina Carpenter collaborate for espresso martini kit

Consumers can serve up the Short N’ Sweet espresso martinis this holiday season
Staff Beverage Industry
November 14, 2024

The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes. 


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Taraji P Henson.png

Terlato Wine Group taps Taraji P. Henson as strategic adviser, creative collaborator

Henson joins Seven Daughters brand to energize the Moscato category
Staff Beverage Industry
November 13, 2024

Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.


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9268054-Vice-Guava0022.jpg

French Montana, Monster Energy join forces for new flavor

Rapper signs on to launch Zero Sugar Ultra Vice Guava
Staff Beverage Industry
October 19, 2024

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.


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Three Chord Bourbon The Allman Brothers Band.png

Three Chord Bourbon’s Backstage Series with The Allman Brothers Band

October 3, 2024

Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.


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Spritz Society Craig Conover

Spritz Society, Craig Conover launch Lemon Iced Tea

Collaboration release packaged in larger, redesigned 12-ounce can
Staff Beverage Industry
September 17, 2024

New York-based Spritz Society, the award-winning spritzer brand founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin launched a new flavor, Lemon Iced Tea, in collaboration with “Southern Charm” reality star and founder of Sewing Down South, Craig Conover. 


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