Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line.

This partnership combines Hilton’s passion for health and beauty with Vitapod’s approach to functional beverages, it says. The result is a collection of drink pods that deliver essential nutrients such as vitamins A, C, D, and E, along with minerals and polyphenols, the company notes. 

“We’re thrilled to have Paris Hilton on board for the official launch of Vitapod’s latest product line," said Billy Cole, president of Vitapod, in a statement. “Paris is a trailblazer who understands the power of blending wellness with innovation for her on-the-go lifestyle. Her partnership will elevate the Vitapod brand and inspire people to prioritize their health and wellness in a more accessible and exciting way.”

Hilton added: “As someone who is always on the go and passionate about health, beauty, and wellness, I am so excited to launch this partnership with Vitapod. They have created a truly innovative daily wellness system that aligns perfectly with my lifestyle. It’s a game-changer, and I can’t wait for everyone to experience it. Everyone needs a little extra glow and that boss babe energy every day.”

Designed to elevate scientifically backed ingredients for sustained long-term hydration, health benefits, and nutrition, the Vitapod daily routine transforms ordinary drinking water into a powerhouse of wellness simply by loading the pod, twisting the lid, and shaking the bottle, the company says. Vitapod’s advanced technology delivers fresh, nutrient-rich beverages through easy-to-use, recyclable pods, it notes. 

The 22-ounce pro-steel insulated leak proof bottles with twist lids and straw-enabled tops are available in Champagne Kiss, That’s Hot Pink and Poolside Blue Pearlescent. Each pod contains a carefully crafted blend of vitamins, electrolytes and nutrients to support long and short-term health goals, from energy and immunity to hydration and anti-aging, the company says.

Focused on eco-conscious practices, Vitapod provides a free recycling program, and Vitapod pods use up to 94% less plastic than other single-use plastic beverages, it says.

The Vitapod system and Paris Hilton’s exclusive product line now are available at Vitapod’s official website and more than 1,800 Walmart locations nationwide. Consumers can choose from various pods, including immunity-boosting, energy-boosting and beauty-enhancing options, all designed to fit seamlessly into any busy on-the-go lifestyle, the company notes.