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Wine & SpiritsNew Packages

Chloe Wine Collection launch bottle with Lele Sadoughi

By Staff Beverage Industry
Chloe Wine Sadoughi Bottle

(Image courtesy of Chloe Wine Collection)

March 28, 2025

Chloe Wine Collection announced the national launch of a limited-edition bottle for its Pinot Grigio and Pinot Noir wines, in partnership with celebrated luxury accessories designer Lele Sadoughi, it shares.

Seeking inspiration beyond traditional wine conventions, this special-edition bottling features an extraordinary-looking, perfume-like glass bottle, blending innovation with timeless elegance, the company says. Drawing from her distinctly feminine aesthetic and iconic bow designs, Sadoughi elevated the signature Chloe bow from a label icon to a striking adornment on the bottle itself. The unique glass closure is the final thoughtful element that makes this bottle exceptional and elegant.

“Our wines are bursting with beautiful aromas and luxurious flavors,” said Michelle Diemer, senior marketing director at Chloe Wine Collection, in a statement. “We designed this exquisite bottle to highlight the beauty of the wine and complement our consumer’s aesthetic. The collaboration offers both style and substance, whether she is enjoying it at home or seeking a thoughtful gift.”

This partnership marks the first time Chloe Wines has collaborated on a bottle and the first time Lele Sadoughi has partnered with a wine brand for packaging design.

“Accessories offer the ability to showcase personal style and embrace the art of living. I created a handmade, double layer silken bow so this beautiful, new bottle shape stands out on shelf as a true statement of style,” said Sadoughi, founder of Lele Sadoughi. “I love that it can be a giftable collector’s piece that will be cherished well beyond enjoying the wine.”

The limited-edition bottles are available in a Pinot Grigio and Pinot Noir at select retailers and at www.chloexlele.com in time for spring and Mother's Day gifting.


KEYWORDS: celebrity partnership limited-edition packaging wine

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