Articles Tagged with ''celebrity partnership''

Sprite is partnering with Joe Freshgoods, a designer and creative director from Chicago, to launch an exclusive capsule collection that honors the message of its Obey Your Thirst campaign, which the brand reintroduced this spring. The collection includes limited-edition designed cans, as well as an array of wearable merch.

Skrewball Peanut Butter Whiskey, a brand of Pernod Ricard USA, New York, announced a partnership with rapper Yung Gravy to “Skrew the usual” holiday traditions. For a limited time, Skrewball and Yung Gravy are releasing a limited-edition Skrewball Baster Set, “because nothing screams holiday tradition more than mom’s turkey baster.”

The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes. 

Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.

Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.

New York-based Spritz Society, the award-winning spritzer brand founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin launched a new flavor, Lemon Iced Tea, in collaboration with “Southern Charm” reality star and founder of Sewing Down South, Craig Conover. 

Paul Masson Brandy has teamed up with Paul Wall to introduce Paul Masson ICE, a multisensory brandy featuring bold tangerine and grapefruit flavors.

The can, labeled “Posty’s Soda,” tells the story of Post Malone quitting soda until he found poppi, “with a classic Post aesthetic and nod to Texas, where both he and poppi are from,” the company adds.

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.