Articles Tagged with ''celebrity partnership''

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi. 

The new drink follows an earlier collaboration between Dunkin’ and Carpenter, Sabrina’s Brown Sugar Shakin’ Espresso.

As celebrity tequila brands rise in popularity, Cointreau and Plaza are debuting one of their own: Any Tequila, a 100% celebrity-endorsed, 0% real brand with one very real purpose: to remind the world that it is Cointreau that makes a Margarita MargaRight.

This summer, Dunkin’ is expanding its Refreshers lineup with the Dunkin’ Pink Spritz Refresher. The fizzy, fruit-forward drink is a blend of guava, orange and passion fruit flavors with a splash of sparkling water.

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson. 

Seattle’s Best Coffee is brewing up a new creative campaign in partnership with Joel McHale to celebrate fresh packaging and a new flavor addition: Campfire S’mores Flavored Coffee.

Guy Fieri, known for culinary stardom on “Food Network,” and Flavortown have partnered with Waterloo Sparkling Water for three limited-time-only flavors: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.