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Beverage NewsMarketingWine & Spirits

Ariana Madix, MARU-HI want consumers to celebrate their inner circle

Japanese-inspired sparkling cocktail brand asks fan to post their MARU-HI moment

By Staff Beverage Industry
MARU-HI Ariana Madix

(Image courtesy of Suntory Group)

July 25, 2025

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.

Madix’s drink of choice right now is the new MARU-HI Variety Pack, featuring four fruit-forward, sparkling flavors: Kiwi, Pineapple, Strawberry and Citrus. Light, crisp the varieties feature a 5% ABV.

"My inner circle means everything to me. They’re the ones who hype me up, make me laugh until I cry, and know exactly how to start a night off right,” Madix said in a statement. “We’ve been loving MARU-HI as our go-to first drink of the night. It’s easy, delicious, and made to be shared with your day ones.”

Consumers in California and Hawaii, where the variety pack is currently available, are invited to take part. Whether it's a group cheers, a killer outfit, or a perfectly chilled can before sunset, your best summer moment could earn a spot on Ariana's feed. Post a photo or video in-feed or on stories, and don't forget to tag @drinkmaruhi, @arianamadix, and use #LoveMaruHi for a shot at the spotlight.

The new MARU-HI Variety Pack is available now at select retailers and online with a suggested retail price of $21 across California and Hawaii.

KEYWORDS: beverage marketing campaign canned cocktails celebrity partnership Ready-to-Drink (RTD) Cocktails

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