Articles Tagged with ''celebrity partnership''

For consumers who are not as excited about football, January and February are all about awards show season.

Just before the holidays, Myx Fusions collaborated with its celebrity investor Nicki Minaj for the limited-edition Myx Myxotica Nicki Minaj signature bottle.

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.

New York-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, announced that its Kahlua brand has joined forces with Academy Award-winning actor Jeff Bridges to release "The White Russian," a Kahlua Productions short film honoring the classic cocktail.

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.

Celsius Holdings Inc., Boca Raton, Fla., in partnership with rapper Flo Rida, announced the upcoming launch of Flo Fusion, a pre-workout powder that will be available to consumers late this summer.

Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.

Kathie Lee Gifford, the three-time Emmy-award-winning TV personality, singer, songwriter, actress, producer, playwright and wine lover, released a new line of Gifft-branded wines.