Snapple asks consumers to share why they #LoveSnapple
Nick Cannon partners with Snapple, New Yorkers to ask the country to share
Born in Brooklyn, N.Y., Snapple, a brand of Dr. Pepper Snapple Group, Plano, Texas, has won a special place in the hearts of New Yorkers, and this year the brand rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America’s Got Talent, and Snapple-lover – is joining the brand asking people coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE, the company says.
From the first beverage sold out of a Brooklyn storefront, Snapple continues to be one of New York’s most loved beverages, and home to some of the brand’s most loyal fans. Earlier this year, in addition to asking New Yorkers to share their love with the rest of the country, Snapple chose three Big Apple natives and Snapple fanatics to feature in the brand’s 2015 advertising campaign, including national TV spots currently on air.
“We are so fortunate to have the best fans on Earth and want them to be front-and-center in helping spread the love of Snapple across the country,” said Brent Chism, director of marketing for Snapple, in a statement. “We love how passionate New Yorkers are about our brand, and are excited for the rest of the country to join Snapple and Nick Cannon in sharing their love online with #LOVESNAPPLE.”
With the rest of the country joining New Yorkers in the Snapple love-fest, the brand wanted to benchmark consumer-centric Snapple stats – specifically the variation of flavor preferences by region. A recent Snapple study found that while Snapple enthusiasts in New York and the East Coast are all about Lemon Tea (25 percent), the South (30 percent) prefer Kiwi Strawberry, while Midwesterners (29 percent) and West Coast folks (30 percent) love Peach Tea the most. With the help of New Yorkers and Nick Cannon, the brand is excited to continue sharing the love of Snapple with the rest of the country, it says.
“Snapple and I go way back, so when the brand approached me to help spread the love of Snapple across the country, I knew it was something I wanted to be part of,” said Nick Cannon in a statement. “Everyone should share why they love Snapple online using the hashtag #LOVESNAPPLE, because not only is Snapple delicious and perfect for the upcoming summer months, but you also never know when the brand might surprise lucky fans that do!”
Tanisha, pictured above, is a hairstylist in New York who loves Snapple so much that she created a special hairdo using a Snapple bottle.
These are only a few examples of ways Snapple fans of New York are sharing their love of Snapple, and with the help of New Yorkers, Snapple wants to spread the love across the country encouraging Snapple-lovers near and far to share their love online using hashtag #LOVESNAPPLE, the company says.