Articles Tagged with ''celebrity partnership''

Justin Timberlake joins Bai Brands as Chief Flavor Officer

Timberlake to work with team on product innovation, marketing

October 21, 2016

Bai Brands, Princeton, N.J, announced that Justin Timberlake will join its team as an investor and the brand’s first Chief Flavor Officer. The award-winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives, the company says.

Wild Turkey introduces Matthew McConaughey in global marketing campaign

Muscle Milk signs partnership with Noah Syndergaard

September 15, 2016

This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads.

Social media celebrity launches wine brand

Fine Wine Agency, @daddyissues_ partner for Fun Wine Co brand

July 19, 2016

Comedian and Internet personalityViolet Benson, known by her followers as @daddyissues_, has co-founded a new line of wine with Anthony Allport, chief executive officer of Fine Wine Agency, New York. Fun Wine Co is available online at funwine.com and at 40 retailers in New York, the company says.

Runa LLC receives investment from Leonardo DiCaprio

Investment round includes several celebrities

May 2, 2016

New York-based Runa LLC announced that AcademyAward-winning actor and environmental activist Leonardo DiCaprio recently invested in the company and will join the company’s advisory board. Other investors include actor and comedian Marlon Wayans, actor Adam Rodriguez and professional tennis players John Isner and Steve Johnson, the company says. This group joins existing Runa supporters, including actor Channing Tatum, who was an early investor, it adds.

Jay Pharoah teams with Pepsi Spire

Comedian appears on digital touchscreen on-premise

March 29, 2016

Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.

Benicio Del Toro featured in new Heineken campaign

Global campaign invites consumers to learn about the brand’s history

February 29, 2016

Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.

Celebrity chefs release wine lines

Brands offers potential to appeal to new consumers

Amanda Del Buono

January 15, 2016

I’ve always had a curiosity about the wine industry, and having a mom who has a strong knowledge of wine has helped fuel this intrigue. However, the diversity of the category always has intimidated me.

Core Power partners with Simone Biles

US gymnast newest member of Everyday Awesome team

December 22, 2015

Following her record-breaking performances at the 2015 World Gymnastics Championships and the U.S. National Championships, Simone Biles has entered into a partnership with Core Power.

Holiday promotions drive marketing strategy

Heineken USA, Stella Artois utilize the holidays and celebrity marketing

December 15, 2015

Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.

Stella Artois partners with John Legend for Give Beautifully campaign

Beer brand, singer to debut song

November 30, 2015

Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.