Articles Tagged with ''celebrity partnership''

Big Red Inc., Austin, Texas, teamed up with the NBA's Matt Bonner for a limited-edition 2-liter bottle of its same-named red soda brand to commemorate Bonner’s 10 year professional basketball career in San Antonio. Bonner is one of only six players to join the team's exclusive 10 year club. 

Evian partnered with fashion designer Alexander Wang to unveil evian’s limited-edition bottle, which features Wang’s signature barcode logo on two contrasting bottles — one in black and one in white.

Shock Top announced that it teamed up with Indiegogo and state water organizations to respond to the drought situation in California with Shock the Drought, a program to identify, fund and distribute water-saving innovations that can help reduce water usage in the state.

Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.

Sonoma, Calif.-based Gloria Ferrer Caves & Vineyards and “Top Chef” star Brooke Williamson have teamed up to discover the “most glorious appetizer recipe” in the country through its first-ever "Glorious Bites Challenge."  

Jamba Juice Co., Emeryville, Calif., is teaming up with ClassPass, the premier fitness membership, for a special event collaboration to unveil three new flavor additions to its Freshly Squeezed Juice line: Veggie Vitality, Cucumber Orange Cooler and Orange Supreme.

This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games.

To celebrate, The Coca-Cola Co., Atlanta, founding partner of Special Olympics, has assembled a team of artists to record a unified song for the World Games titled “Reach Up.” The new song debuts will be performed during the World Games, the company says.
 

Los Angeles, Calif.-based CORE Hydration announced its lineup of Hollywood investors continue to grow. Becky G, Diplo, Juicy J, Max Martin and Katy Perry have joined the company as brand investors, it says.