Jamba Juice, ClassPass unveil new juices
Foodservice operator partners with Venus Williams for launch event
Jamba Juice Co., Emeryville, Calif., is teaming up with ClassPass, the premier fitness membership, for a special event collaboration to unveil three new flavor additions to its Freshly Squeezed Juice line: Veggie Vitality, Cucumber Orange Cooler and Orange Supreme. With a network of fitness studios spanning across 34 cities in three countries, ClassPass will help Jamba Juice tap into its engaged and active consumer base and together tout the juice and fitness pairing, the companies say.
"Jamba Juice is thrilled to work with ClassPass, not only to launch our newest and most delicious juice flavors, but to bring some exciting surprises to fans of both brands in New York City this week," said Julie S. Washington, senior vice president and chief brand officer for Jamba Juice Co., in a statement. "We're impressed by the dedication of ClassPass members to live healthy, active lifestyles – that's very much what we're about, too."
Jamba Juice's Freshly Squeezed Juices are natural and made to order for an easy and convenient way to get more fresh fruits and vegetables into consumers' daily diets, the company says. Jamba blends in select whole fruits and vegetables to provide the key nutrients and fiber found in whole produce it adds.
Veggie Vitality is a fusion of fresh carrot and apple juices with fresh super greens and chia seeds, offering a hint of sweetness, the company notes. Cucumber Orange Coolerfeatures fresh-squeezed orange juice blended with a healthy dose of refreshing cucumber, apple, and lemon juices, it explains. Orange Supreme contains a blend of fresh-squeezed orange juice, carrot juice, bananas, apple juice and chia seeds.
"In addition to being tasty, Jamba's Freshly Squeezed Juices are a convenient way to fuel up before or recover after a fitness activity," said Tara Gidus, R.D. and Jamba Juice Healthy Living Council member, in a statement. "Pairing 100 percent fruit and veggie juices with fitness workouts enhances performance and provides the body with energy, vitamins, minerals, antioxidants, and electrolytes, including electrolyte potassium, which is lost in sweat. It's healthy living at its best."
To highlight juice and fitness, Jamba Juice and ClassPass suggest the following pairings:
Veggie Vitality & Boxing: Veggie Vitality packs contain 25 percent of the daily recommend value of manganese. It also contains a healthy dose of vitamin A, to keep vision sharp, and its chia seeds are a fiber rich source of omega-3s which assist in fighting inflammation and speeding recovery post boxing workout, according to the companies.
Cucumber Orange Cooler & Barre: Toning and elongating the body at a barre class can be followed up with a Cucumber Orange Cooler. It supports hydration with ingredients like orange, cucumber, apple, and lemon and full of nutrients and enzymes that help strengthen the body's detox system, the companies note.
Orange Supreme & Cycling: Orange Supreme is a delicious recovery beverage for a calorie torching endurance exercise like cycling, as it contains more than the daily requirement for vitamin A and C. Vitamin C also helps the body make collagen, which is a protein needed for healthy cartilage, tendons and ligaments, the companies explain.
On July 15, with the support of Jamba Juice Healthy Living Council Member and tennis champion Venus Williams, Jamba Juice and Williams will be in New York City to celebrate the new launches and surprise various ClassPass-affiliated studios across the city with Jamba's refreshing juices post-workout.