Heineken announced its new MLS slogan, FIJI Water brand ambassador becomes viral sensation and SAMBAZON launched its tropical immunity smoothie line.

Big Easy Blends introduced its self-titled ready-to-drink (RTD) pouches in new Welch’s Smoothies.  

Bolthouse Farms, a brand of Campbell Soup Co., announced Bolthouse Farms B line of products. 

Consumers are looking for functional beverages that deliver benefits like immune health, vitamin support and promote overall well-being.

PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.

For the fifth year in a row, Maui Wowi Hawaiian Coffees & Smoothies, a franchise specializing in Hawaiian coffees and fruit smoothies, is offering its small smoothie for $2.14 on Feb. 14, to commemorate Valentine’s Day. Sweethearts can enjoy this deal at participating Maui Wowi retail locations across the country, the company says.

Bolthouse Farms, a division of Campbell Soup Co., introduced 1915, a line of cold-pressed smoothies made with organic pureed fruits and vegetables. 

As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers.

Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.

Readers of Beverage Industry Magazine are showing an affinity for organic protein smoothies. In the June New Product of the Month poll, Baltimore-based B’more Organic’s Strawberry Skyr Smoothie took the top spot.