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Beverage NewsJuice & Juice Drinks

Odwalla introduces new line of juices, smoothies

New beverage portfolio focuses on simplicity and transparency

By Staff Beverage Industry
Odwalla Juices.png

(Image courtesy of Odwalla)

January 7, 2025

Los Angeles-based Odwalla is making waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies.

Backed by Grupo Jumex, Mexico City, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.

The new Odwalla line will include three signature smoothies: Mango, Strawberry-Banana, and Berries. Additionally, it will feature three 100% juice options: an energizing blend of Orange, Guava, and Ginger; an innovative Green Juice made with pineapple, apple, and nopal (tender cactus); and a not-from-concentrate Orange Juice. These products will be available in multiple packaging formats, including 13.9-ounce glass bottles and 16- and 32.4-ounce Tetra Prisma cartons, offering consumers convenience and versatility.

This new line of beverages continues the brand’s legacy, guided by a philosophy that prioritizes quality and freshness, it says. The smoothies and juices are bottled using the highest quality standards to preserve their nutrient integrity and vibrant flavor, the company notes.

Staying true to Odwalla’s values, Grupo Jumex has crafted this new beverage portfolio with a focus on simplicity and transparency, it notes. The latest offerings contain only a handful of wholesome ingredients, using real fruit juices and natural ingredients, the company says. Free from added sugar and high-fructose corn syrup, Odwalla delivers convenient, natural and refreshing flavors that health-conscious consumers can enjoy in every sip, it adds.

“Odwalla’s introduction of this new line of juices and smoothies reflects our shared values,” said Salvi Folch, CEO of Grupo Jumex, in a statement. “We’re passionate about creating beverages that people trust and enjoy. Odwalla embodies the quality and commitment to healthy living that we have delivered for over 60 years.”

The distribution of Odwalla will be powered by Vilore Foods with an extensive nationwide network. With more than 40 years of expertise in the consumer packaged goods industry, Vilore Foods has established itself as a trusted leader in delivering high-quality food and beverage products across the United States, the company notes.


KEYWORDS: fruit blends juice blends smoothies

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