Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.
Simply Light beverages are a direct response to those who want to enjoy orange juice or lemonade, but with less sugar and fewer calories than regular juice drinks, the company says. In keeping with its brand promise that “The Best Things in Life Are Made Simply,” Simply Light Orange Juice beverages and Simply Light Lemonades are made from simple, non-GMO ingredients, it adds.
“Today’s consumers want a variety of beverage options that help them maintain a well-rounded, healthy lifestyle without sacrificing taste — which is why Simply is a leader in the category,” said Kelly Marx, Simply Beverages’ brand director, in a statement.
Simply Light is available nationwide throughout the summer, as well as through Amazon Fresh and local grocers. The chilled juice is sold in 52-ounce bottles and single-serve 11.5-ounce bottles.
The Simply Light launch is supported by a 360-degree marketing campaign across broadcast and digital platforms nationwide, the company says.