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Juice & Juice DrinksWine & SpiritsNew Packages

Outshine Fruit & Yogurt Smoothies creates adult fruit cocktail kit

Outshine Cocktail Kit.jpg
May 30, 2024

This summer, Outshine Fruit & Yogurt Smoothies, known for its on-the-go smoothie pouches made with real fruit, nonfat yogurt and zero grams of added sugar, is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.

Inspired by TikTok users’ love for easy, fruit-filled cocktails and creative parents looking to use the rest of their kids’ snack pouches, the limited-edition Fruit Cocktail Kit is the ultimate shortcut to delicious summer beverages like a Peach Raspberry Bellini, Blueberry Pear Mimosa or Strawberry Coconut Colada. 

“Nearly two thirds of people say food is their love language and at Outshine, we’re passionate about showing love through fun and delicious treats,” said Leili Riegel, Outshine Fruit & Yogurt Smoothies brand lead, in a statement, citing 2023 SWINS data. “So whether you're used to being the caretaker of your kids ― or even your friends ― Outshine Fruit & Yogurt Smoothies allow you to indulge in a little self-love too with a fruit-ified cocktail you can enjoy anytime.”

In celebration of National Smoothie Day on June 21, consumers can enter for a chance to win an Outshine Fruit Cocktail Kit that includes all the cocktail or mocktail making essentials, including Blueberry Pear, Peach Raspberry and Strawberry Coconut Fruit & Yogurt Smoothie pouches, two cocktail-ready glasses, cocktail stirrer and a $25 gift card to purchase your drink of choice. To enter, consumers can visit @OutshineSnacks on Instagram through June 22 for official rules and to enter.

KEYWORDS: cocktail kit Mocktails smoothies

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