Announcement comes after securing partnership with Los Angeles Lakers
December 7, 2021
Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador.
Sparkling water brand gives Michael Bublé holiday gift with limited-edition release
December 1, 2021
Just in time for the season of giving, and in celebration of the 10-year anniversary of his iconic, chart-topping holiday album “Christmas” as well as new holiday music videos for hits “Let It Snow” and “It’s Beginning To Look a Lot Like Christmas,” bubly is giving a very special gift to singer Michael Bublé: his very own, limited-edition holiday flavor: merry berry bublé.
Partnership includes superstar’s limited-edition LIFEWTR labels
November 5, 2021
Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.”
Golfers, bottled water brand working to restore world's oceans, reduce plastic pollution
October 4, 2021
ZenWTR Alkaline Water, Los Angeles, announced that professional golfers Phil Mickelson and Bryson DeChambeau have joined its roster of athlete investors. The two are supporting the brand's mission to help restore the world's oceans and reduce the amount of plastic polluting coastal environments, specifically through ZenWTR's quest to rescue 50 million pounds of ocean-bound plastic by 2025.
Social campaigns taps reality TV stars, digital spot highlights joy of reuniting
September 21, 2021
Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.
TRU Hydrate Cucumber available in 50-serving container
September 9, 2021
On the heels of their most recent collaboration's success, media personality, entrepreneur and star of the Netflix show “Selling Sunset” Heather Rae Young is partnering with TRU Supplements, Los Angeles, for a second time. The duo developed TRU Hydrate Cucumber Melon, a drink mix designed to create a revitalizing beverage, it says.
Available just in time for summer, SelvaRey Coconut is being introduced by Bruno Mars and a few of his famous friends as “a party in a party when you celebrate — SelvaRey.”
Campaign includes short file tribute shot by Academy Award-nominated director Zachary Heinzerling
July 6, 2021
Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and American Rapper Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled "Night Lights."
Liqueur brand partners with La La Anthony for Baileys Colada
April 8, 2021
Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering.