Articles Tagged with ''celebrity partnership''

Donae Burston, founder and CEO of La Fête Wine Co., Miami, announced that Chris Paul (CP3), Phoenix Suns point guard and 11-time NBA all-star, has joined the La Fête Wine Co. family as an equity partner. Founded in 2019 as a fresh, modern and inclusive wine brand geared toward drinkers of all backgrounds, Paul joins the company at a time of extraordinary growth, the company says.

Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is helping families come together by partnering with mom, self-taught cook and recipe developer Siri Daly for ideas on how to spend time as a family in the kitchen. 

PATRÓN Tequila is teaming up with multi-hyphenate musician and innovator Michelle Zauner, also known as Japanese Breakfast, to introduce the PATRÓN x Japanese Breakfast Cocktail Courier Kit. 

Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador. 

Just in time for the season of giving, and in celebration of the 10-year anniversary of his iconic, chart-topping holiday album “Christmas” as well as new holiday music videos for hits “Let It Snow” and “It’s Beginning To Look a Lot Like Christmas,” bubly is giving a very special gift to singer Michael Bublé: his very own, limited-edition holiday flavor: merry berry bublé.

Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.” 

ZenWTR Alkaline Water, Los Angeles, announced that professional golfers Phil Mickelson and Bryson DeChambeau have joined its roster of athlete investors. The two are supporting the brand's mission to help restore the world's oceans and reduce the amount of plastic polluting coastal environments, specifically through ZenWTR's quest to rescue 50 million pounds of ocean-bound plastic by 2025.

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 

On the heels of their most recent collaboration's success, media personality, entrepreneur and star of the Netflix show “Selling Sunset” Heather Rae Young is partnering with TRU Supplements, Los Angeles, for a second time. The duo developed TRU Hydrate Cucumber Melon, a drink mix designed to create a revitalizing beverage, it says. 

Prebiotic soda brand Poppi, Dallas, announced a round of investment from some of pop culture’s most notable personalities.