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Beverage NewsWine & Spirits

Limited-time release from Baileys delivers vacation vibes

Liqueur brand partners with La La Anthony for Baileys Colada

Baileys
(Image courtesy of Diageo North America)
April 8, 2021

Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering. Made with Irish Cream and blended with the rich flavors of creamy coconut and sweet pineapple, Baileys Colada makes indulging in everyone's favorite vacation cocktail easier than ever from wherever you might be, the company says.

To celebrate the launch, Baileys is partnering with actress, producer and best-selling author La La Anthony; an entertainer who's always eager to escape to her number one vacation spot: the beach. When she can't physically make her way to those enviable white sand beaches, the new Baileys Colada is helping to recreate those vacation vibes from home ― she's even crafted her own signature cocktail aptly named the Baileys Co-La La.

"There is nothing I love more than a proper beach getaway, but when I can't make my way out to paradise, I'm always finding new ways to bring the vacation to me," Anthony said in a statement. "I absolutely love the new Baileys Colada; the pineapple and coconut flavors help me create the perfect tropical experience without ever having to leave the house!"

Baileys also is making it more convenient than ever to treat yourself to a beachy cocktail anytime, anywhere by partnering with BlendJet to offer a custom Baileys Colada portable blender featuring a vibrant yellow color emblazoned with fun, tropical-themed graphics available for online sales nationwide for a limited time, it says. Simply add ice, Baileys Colada and press blend for a cocktail. Get your custom Baileys Colada BlendJet 2 exclusively from BlendJet.com/Baileys.

Stacey Cunningham, director of Baileys and liqueurs at Diageo North America noted: “We're so excited to introduce Baileys Colada to welcome in the warmer weather months and give people yet another reason to treat themselves. Whether you want to enjoy it blended with ice, poured over ice, or on top of ice cream, your vacation starts the second you take that first sip.”

Baileys Colada is available nationwide for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750-ml bottle.

KEYWORDS: Baileys celebrity partnership cocktails limited-edition liqueur

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