Hi-C Ecto Cooler returns for a limited time
Product hits market in conjunction with new ‘Ghostbusters’ movie
Fans of the “Ghostbusters” franchise have one more reason to celebrate this summer as Atlanta-based The Coca-Cola Co.’s Hi-C brand announced release of Hi-C Ecto Cooler, a juice drink for those nostalgic for the 1980s and 1990s, the company says. Hi-C Ecto Cooler will be available for a limited time starting May 30. Its resurgence comes after a 15-year hiatus, as “Ghostbusters” hits theaters July 15.
“Hi-C Ecto Cooler fueled a pop-culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, vice president of Minute Maid/Hi-C Brands at Coca-Cola North America, in a statement. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming ‘Ghostbusters’ film made this the exact right time.”
Hi-C Ecto Cooler became a cultural mainstay in 1987 as a tie-in with the original “Ghostbusters” franchise, the company says. The drink’s immense popularity kept it around for more than a decade until it was discontinued in 2001. Since then, online articles have cited Hi-C Ecto Cooler fondly and inspired vocal online fan groups. Those groups, along with lobbying support from Sony Pictures, spurred The Coca-Cola Co. to bring Hi-C Ecto Cooler back, it adds.
For those who can’t wait to get their Hi-C Ecto Cooler a sweepstakes offers the chance to win it before it is available for purchase, the company says.
Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold, the company says.