Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide.
Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.
Two years ago, PEPSI x PEEPS made its unforgettable debut, becoming one of the most talked about collaborations and pop-culture moments of the year, the company says. The highly anticipated drop, only available for 3,000 consumers at the time, intrigued cola drinkers everywhere and drove consumer demand, which is why PEPSI x PEEPS have decided to make their relationship status official and deliver the sweet treat to retail shelves nationwide, it adds.
“We couldn’t be more excited to reignite our partnership with PEEPS, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Katelyn Meola, brand director at Pepsi, in a statement. “The collaboration is truly unparalleled — a delicious and refreshing treat, celebrated by two loyal fanbases that brings unapologetic enjoyment to Pepsi and PEEPS lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in PEPSI x PEEPS this time around.”
PEPSI x PEEPS combines the taste of Pepsi cola with the classic PEEPS Marshmallow flavor that consumers know and love, it says. The “pillowy-soft” marshmallow cola flavor — paired with the instantly recognizable PEEPS — inspired design in vibrant yellow packaging, is a celebration of the approaching spring season, it adds.
“The PEEPS brand is always looking for new and exciting ways to bring our delicious Marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their ‘PEEPSONALITY,’” said PEEPS Brand Manager Caitlin Servian, in a statement. “After the astonishingly positive response from our fans to the first PEPSI x PEEPS collaboration, we are thrilled to bring back the offering just in time for spring,”
To celebrate the limited-time product launch and kick off the spring season, the iconic PEPSI x PEEPS duo is leveraging Snapchat’s augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive PEPSI x PEEPS merchandise, it says.
To participate, fans must purchase PEPSI x PEEPS products and scan the can or bottle with the co-branded AR Lens to unlock a secret code to find out instantly if they have won a prize.
PEPSI x PEEPS products are available for purchase nationwide in 7.5-ounce Pepsi mini-can multipacks and 20-ounce bottles.
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