Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.
Pepsi Maple Syrup Cola is only available through the hashtag #ShowUsYourStack program on Instagram and Twitter, where fans can post a photo or video of their stack(s) of pancakes, tagging #ShowUsYourStack, #PepsiSweepstakes and @IHOP.
"There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola — sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn't be more excited to partner with IHOP on this special initiative, as it isn't often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike," said Todd Kaplan, chief marketing officer of Pepsi, in a statement. "We can't wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online."
Kieran Donahue, chief marketing officer at IHOP, added: "At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us. We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola."
Pepsi Maple Syrup Cola comes on the heels of several of the Pepsi brand's unique and indulgent flavor innovations including PEPSI X PEEPS, Pepsi Apple Pie and Pepsi x Cracker Jack. Pepsi Maple Syrup Cola joins these one-of-a-kind drops available in uniquely designed 12-ounce cans.