Atlanta-based The Coca-Cola Co.’s Inca Kola brand and its Clifton, N.J.-based bottler Continental Food and Beverage Inc. (CF&B) announced the launch of a charity promotion to raise funds for Easter Seals New York’s Veterans Count program. The program will bring together the resources of Inca Kola, Orange Country Choppers (OCC), Resurrection Fighting Alliance (RFA) and AXS TV.
As part of the charity effort, the partners have developed a special website, www.winthischopper.com, as a main point of entry for raising funds for Easter Seals New York.
Beginning March 27, consumers can visit winthischopper.com to purchase entries into a sweepstakes to win a custom-built chopper from OCC. The company will unveil the finished motorcycle May 8 at the Easter Seals New York annual gala. Entries can be purchased at $25 each or $100 for five, with the proceeds being donated to Easter Seals New York’s Veterans Count program.
Starting in June, RFA also will display the custom chopper at each of its venues, and AXS TV will donate promotional spots leading up to is live RFA broadcasts, which will start in May, directing viewers to the dedicated website. In retailers throughout the country, CF&B will feature point-of-sale displays promoting the sweepstakes.
“This is the biggest promotion we have done to date with Inca Kola”, said Randall Berman, chief operating officer of CF&B, in a statement. “We are proud to have such great relationships with the RFA and AXS TV that have made this fundraising promotion possible. Being able to support an organization like Veterans Count is what’s really important here.”
The winner of the custom-built chopper will be announced live during AXS TV’s December RFA event.