Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.
This one-of-a-kind collaboration celebrates two iconic brands, combining the taste of Pepsi cola with the nostalgic blend of caramel, popcorn and peanut flavors, the company says. In addition to the limited-edition carbonated soft drink, the brands are giving baseball fans another memorable moment to enjoy during America's favorite pastime with a Cracker Jack-style prize. Each 12-ounce can will have one of four original peel-off temporary tattoos ― an ode to classic Cracker Jack prizes ― making Pepsi x Cracker Jack the ultimate celebration for unapologetic baseball fans this season.
“Pepsi is a brand with a deep legacy in sports and is an endemic part of the ballpark experience, so we thought it would only be fitting to help fans celebrate the biggest month in baseball with our latest limited-edition drop ― Pepsi x Cracker Jack,” said Todd Kaplan, vice president of marketing for Pepsi, in a statement. “Our first ever Cracker Jack flavored cola perfectly blends the refreshing taste of Pepsi with the sweet caramel and peanut taste of Cracker Jack in a truly delicious collectible for the biggest of baseball fans. We're excited to see fans show their excitement for October baseball by unabashedly singing the timeless baseball anthem, 'Take Me Out to the Ballgame,' for their shot to get their hands on this unique flavor.”
Tina Mahal, vice president of marketing for Frito-Lay North America, added: “Cracker Jack is thrilled to team up with our friends at Pepsi to bring snack and beverage fans this one-of-a-kind innovation. This partnership is very special to the Cracker Jack brand as it marks the return of our classic prizing element, bringing back one of consumers' favorite ways to experience their favorite baseball moments, just in time for playoff season.”
The limited-edition beverage is only available through the Pepsi x Cracker Jack hashtag #PepsiSingToScore Sweepstakes on Twitter and Tik Tok. Fans can post a video singing "Take Me Out to the Ballgame" with the hashtags #PepsiSingToScore and #Sweepstakes for a chance to win one of 2,000 Pepsi x Cracker Jack cans. Fans lucky enough to win will receive their Pepsi x Cracker Jack can in a specially designed box reminiscent of old-school Cracker Jack packaging, along with three packs of the snack itself. Three lucky grand-prize winners will receive a premium "Collector's Kit" with the Pepsi x Cracker Jack can nestled into a brand-new baseball glove along with tickets to a final series game.