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MarketingTea and Coffee

TAZO, SZA partner to support climate justice

TAZO
(Image courtesy of Unilever USA)
April 2, 2021

In partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organization American Forests, TAZO announced its commitment in the fight for climate justice. Together, they are launching the TAZO Tree Corps: a paid, locally hired workforce that will use tree planting and maintenance to help combat climate change and create new jobs in economically disadvantaged neighborhoods and communities of color. For decades, Black, Indigenous and People of Color (BIPOC) communities nationwide have been disproportionately impacted by the negative effects of climate change. “The climate crisis is no longer a future problem ― it's here now and BIPOC communities are disproportionately at risk,” said Laraine Miller, president of Unilever Tea Americas, in a statement. “As a brand rooted in challenging the status quo, we believe we have a role to play in fighting for a sustainable and equitable future, which is why TAZO is announcing the first steps of a long-term purpose ambition to fight for climate justice.” The TAZO Tree Corps will be a paid cohort of 25 locally hired fellows employed by The Davey Tree Expert Co., who will receive training in climate justice advocacy as well as tree planting and maintenance. They will work over the next two years to achieve measurable Tree Equity in five cities ― Minneapolis, Detroit, the San Francisco Bay Area, Richmond, Va., and The Bronx, N.Y. ― where historical discriminating zoning practices have left many low-income communities and communities of color with less green space, the company says.

KEYWORDS: celebrity partnership sustainability Tazo

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