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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

SelvaRey

Tequila, canned cocktails illuminate spirits category

RTD premixed cocktails generate 48% growth
April 12, 2022
For the 12th straight year, the spirits category, driven by premiumization, experienced accelerated growth. Tequila, RTD premixed cocktails and seltzer centric spirits are driving growth.
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Between Drinks

Celebrities use their status to elevate own alcohol brands

Sean ‘Diddy’ Combs, CÎROC using status to amplify Black and Brown Americans
Barbara Harfmann
March 15, 2022
Celebrities like Ryan Reynolds and Terry Bradshaw are among the many celebrities inviting consumers to “sip like a star” while imbibing in tequila, bourbon, gin, vodka and more.
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Lone River Beverage Co.
Cover Feature

Lone River Beverage Co. invites hard seltzer fans to ‘Follow It West’

“Yellowstone” actor Ryan Bingham becomes face of Lone River’s TV campaign
Barbara Harfmann
March 4, 2022
With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.
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Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
jessica Jacobsen
Jessica Jacobsen
February 24, 2022
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
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CrownRoyalExtraRare_Andrews_900.jpg

Crown Royal, Erin Andrews recognize influential women in sports

Whisky brand partners with Women in Sports and Events
February 15, 2022

Rounding out a season full of generosity, Crown Royal and sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years.



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LaFeteWineLogo_900.jpg

Chris Paul becomes equity partner in La Fête Wine Co.

Limited release La Fête du Blanc to join permanent line this year
January 31, 2022

Donae Burston, founder and CEO of La Fête Wine Co., Miami, announced that Chris Paul (CP3), Phoenix Suns point guard and 11-time NBA all-star, has joined the La Fête Wine Co. family as an equity partner. Founded in 2019 as a fresh, modern and inclusive wine brand geared toward drinkers of all backgrounds, Paul joins the company at a time of extraordinary growth, the company says.


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SiriDaly_JuicyJuice_900.jpg

Juicy Juice, Siri Daly partner to share easy family recipes

Recipes incorporate Juicy Juice as ingredient to punch up the flavor
January 12, 2022

Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is helping families come together by partnering with mom, self-taught cook and recipe developer Siri Daly for ideas on how to spend time as a family in the kitchen. 


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Patron_CocktailKit_900.jpg

PATRÓN Tequila, Michelle Zauner partner for cocktail kit

December 23, 2021

PATRÓN Tequila is teaming up with multi-hyphenate musician and innovator Michelle Zauner, also known as Japanese Breakfast, to introduce the PATRÓN x Japanese Breakfast Cocktail Courier Kit. 


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GOAT Fuel Trey Lance

G.O.A.T. Fuel taps Trey Lance as 1st NFL ambassador

Announcement comes after securing partnership with Los Angeles Lakers
December 7, 2021

Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador. 


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merry berry buble

bubly releases holiday flavor merry berry bublé

Sparkling water brand gives Michael Bublé holiday gift with limited-edition release
December 1, 2021

Just in time for the season of giving, and in celebration of the 10-year anniversary of his iconic, chart-topping holiday album “Christmas” as well as new holiday music videos for hits “Let It Snow” and “It’s Beginning To Look a Lot Like Christmas,” bubly is giving a very special gift to singer Michael Bublé: his very own, limited-edition holiday flavor: merry berry bublé.


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    Sponsored byVibrant Ingredients

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    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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