San Diego-based Rowdy Energy announced that it recently brand partnered with Camielle Kostek, former New England Patriots cheerleader and current host of TBS’ “Wipeout.” Kostek will serve as the Chief Wellness Officer for its new calorie-burning line Power Burn.
Launched in February, the beverage contains zero sugar and 160 mg of natural caffeine from green tea and green coffee and contains just 5 calories.
“I am so excited to be joining the Rowdy Energy team as their Power Burn Chief Wellness Officer,” Kostek said in a statement. “I like to align myself with brand that I believe in and naturally fit into my life — which is why Rowdy’s new line, Power Burn, was a perfect fit.”
In her role as Chief Wellness Officer, Kostek will promote the health benefits of Power Burn and other Rowdy beverages. She’ll also host custom giveaways and influencer events with meet and greet opportunities.
“Rowdy Energy continues to redefine the category by creating smart, cleaner energy drinks that taste great and deliver superior functional performance,” Jeff Church, co-founder and CEO of Rowdy, said in a statement.
Rowdy was created by Church, a beverage entrepreneur, and Kyle Busch, a two-time NASCAR Cup Champion. Power Burn, which is packed with amino acids and more electrolytes than leading sports drinks, will be available in four flavors: Watermelon, Pineapple Passionfruit, Pink Lemonade, and Mango Dragonfruit.Power Burn can be purchased online on Amazon and Rowdy’s website, as well as in 7-Eleven convenience stores.