Cambridge, Mass.-based Ohza, a fast growing ready-to-drink (RTD) cocktail company, announced that musician and actor Joe Jonas has joined the brand as an investor, and partnered to launch his own product line: Fizzy Sangria.
Available across the country in retail and online at drinkohza.com, Fizzy Sangria is the company's first product line extension, it says.
"A long-time in the making, I am so pumped to bring Fizzy Sangria to life alongside the team at Ohza. Sangria is my favorite beverage and I've been perfecting my recipes for years serving to friends and family poolside and at any gatherings,” Jonas said in a statement. “Not only is my Sangria delicious, but it's also great to serve for any occasion. As one of the most consumed cocktails across the country and around the world, I couldn't be happier to introduce Fizzy Sangria. I look forward to having a lot of fun supporting and building the brand.”
Ryan Ayotte, founder of Ohza and Chairman of Simple Skiff Beverages Inc., added: "Simply put, this is a match made in heaven. Joe's personality and aesthetic are a direct match with the Ohza vibe. After we first connected, I instantly knew this would be a perfect partnership. The addition of Fizzy Sangria to Ohza's existing core offerings is perfect, as there's clear whitespace and it's a natural extension of what we already offer. We couldn't be prouder to have Joe join our company.”
Made with 100% real juice and sparkling wine, Fizzy Sangria is offered in two flavors: Red and White, both with a suggested retail price of $9.99 for a four-pack of 12-ounce cans.
Fizzy Sangria will launch nationwide in bars, restaurants and a variety of national grocery chains and independent beverage stores through Ohza's distribution agreements with Southern Glazer's Wine & Spirits, Breakthru Beverage, Columbia Distributing, and other fine independent distributors. Fizzy Sangria also will be available to ship direct-to-consumer nationwide by visiting the company’s website.