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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

5 hour Energy BBQ Sauce.png

5-hour ENERGY unveils Energizing BBQ Sauce

New sauce launches in time for the 4th
Staff Beverage Industry
June 27, 2024

Living Essentials’ 5-hour ENERGY Shots, Farmington, Mich., is partnering with actor and BBQ pro Brian Baumgartner to get people into the grill zone with a BBQ sauce that delivers a caffeinated kick.


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The Bear Stella Artois.jpg

Stella Artois, ‘The Bear’ collaborate for shows 3rd season

Partnership comes to life throughout summer
Staff Beverage Industry
June 25, 2024

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.


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Garage Beer Kelce Brothers.jpg

Jason, Travis Kelce join forces as owners, operators of Garage Beer

Brothers to be involved in brewing, distribution, sales, marketing and national expansion efforts
Staff Beverage Industry
June 13, 2024

Brothers, Jason and Travis Kelce, are teaming up as significant owners and operators of Garage Beer. The small-batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country, the company says.


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Paige DeSorbo Malibu.png

Malibu enlists Paige DeSorbo for ‘Vacation You’ campaign

Summer campaign offers no-travel-needed experiences and offerings
Staff Beverage Industry
June 6, 2024

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 


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Zen WTR Travis Kelce.png

ZenWTR, Travis Kelce launch Find Yours campaign

Diverse array of ambassadors join Kelce to amplify campaign message
Staff Beverage Industry
May 21, 2024

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.


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PunkBunnyCoffee.jpg

Green Day launches Punk Bunny Coffee

Rock legends partner with Keurig Dr Pepper
Staff Beverage Industry
May 16, 2024

The portfolio of Punk Bunny features a variety of full-flavor roasts, each with a name nodding to the band: Father of All…Dark Roasts, Soundcheck, Last Ride In and Light Club.


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Plezi Kristen Bell.jpg

PLEZi announces Kristen Bell as investor, brand partner

Staff Beverage Industry
May 15, 2024

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 


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Kathy Hilton Smirnoff ICE Smash Tea.png

Smirnoff ICE, Kathy Hilton toast to new Smirnoff ICE SMASH Tea

New SMASH Tea flavors available in two varieties, Peach and Lemon
Staff Beverage Industry
May 13, 2024

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.


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Waterloo Water Guy Fieri.png

Waterloo Sparkling Water, Guy Fieri introduce new mocktail flavors

New summer offerings available for a limited time only
Staff Beverage Industry
May 3, 2024

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 


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Pepsi Sneaker.jpg

Pepsi, Shaq collab with Reebok for Pepsi ‘SNEAK’ER

Custom shoe designed to carry Pepsi Mini cans
Staff Beverage Industry
February 20, 2024

Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.


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