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New ProductsWine & Spirits

Three Chord Bourbon’s Backstage Series with The Allman Brothers Band

Three Chord Bourbon The Allman Brothers Band.png

(Image courtesy of Three Chord Bourbon)

October 3, 2024

Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.

The idea for the collaboration originated in late 2022 with David Spero, Dickey Betts’ long-time manager, along with the Allman Brothers Band estate, who saw an opportunity to bring the spirit of The Allman Brothers Band to new audiences while supporting the musical community, the company says. Inspired by the iconic album “Eat a Peach,” every detail of this limited edition offering — from the label design to the blend of bourbons and the custom toasted peach wood finish — was developed collaboratively by the Allman Brothers Band and Three Chord Bourbon, it notes.

“If you like whiskey, you will dig our collaboration with Three Chord Bourbon,” said Jaimoe, of The Allman Brothers Band, in a statement. “It’s a celebration of our legacy. Far out man. The ‘Road Goes on Forever.’”

Ari Sussman, whiskey maker at Three Chord Bourbon, added: “The music of the Allman Brothers Band is part of our culture and has been part of my soundtrack as far back as I can remember. Collaborating with them has been an honor. We set out to make a whiskey with bold, distinctive aromas and flavors, while incorporating elements from the band’s iconography. After various prototypes, we decided to focus on toasted peach wood. Though not commonly used in whiskey production, peach wood can impart sweetness, structure and a hint of smoke that enhances the whiskey base.”

The straight bourbon whiskey’s color is a warm amber with hints of red and brown. The aroma blends spice, vanilla, toasted wood and caramel, the company notes. The taste is smooth and sweet, with added complexity from toasted peach wood, it says. The finish is long and balanced, with notes of sweetness, spice and caramel, it adds.

“We are excited to collaborate with The Allman Brothers Band for this special edition of our Backstage Series,” said Neil Giraldo, founder of Three Chord Bourbon. “This bourbon is a true testament to the art of blending and finishing, encapsulating the spirit and soul of their music while offering a unique sensory experience through its finely-tuned flavors.”

Packaged in a 750-ml bottle, the special edition Backstage Series – The Allman Brothers Band Bourbon now can be purchased at select retailers for a suggested retail price of $49.99.

www.threechordbourbon.com

KEYWORDS: celebrity partnership whiskey blends

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