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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

Culture Pop and Noah Kahan

Culture Pop Soda announces partnership with Noah Kahan

Probiotic soda brand secures multi-year deal with musician
Staff Beverage Industry
October 27, 2025

The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).


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Robert Downey Jr. and Tom Holland

Tom Holland, Robert Downey Jr. unite BERO and happy Coffee

New limited-edition drinks available exclusively at Target
Staff Beverage Industry
October 6, 2025

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 


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Avril Lavigne Foley Wines Complicated Pinot Noir

Banshee Wines, Avril Lavigne partner for 'Complicated' wine

The Pinot Noir marks Lavigne's first official wine release
Staff Beverage Industry
September 18, 2025

Complicated is a limited-edition small batch Pinot Noir that pays tribute to Lavigne’s RIAA three-times platinum-certified single.


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Truly No Shade Just Tea

Truly Hard Seltzer, reality star JaNa Craig announce collab

Limited-edition No Shade, Just Tea hard seltzer reimagines a fan-favorite
Staff Beverage Industry
September 17, 2025

The flavor captures JaNa Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says.


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Pepsi Tailgate Crashers

Pepsi looks to own tailgating with new campaign

Tailgate Crashers builds on carbonated soft drink brand’s Food Deserve Pepsi
Jessica Jacobsen
September 3, 2025

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.


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Barmen 1873 Bourbon Lainey Willson

Barmen 1873 Bourbon releases bottle for Lainey Wilson’s tour

Commemorative bottle available in select cities aligning with tour stops
Staff Beverage Industry
August 22, 2025

Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.


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poppi Alix Earle Raspberry Rose can

Influencer Alix Earle partners with poppi

Collaboration includes limited-edition can design by Earle
Staff Beverage Industry
August 7, 2025

Prebiotic soda brand poppi has partnered with influencer Alix Earle for a limited-edition can designed by Earle herself.



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MARU-HI Ariana Madix

Ariana Madix, MARU-HI want consumers to celebrate their inner circle

Japanese-inspired sparkling cocktail brand asks fan to post their MARU-HI moment
Staff Beverage Industry
July 25, 2025

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.


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Leo Messi

Stanley 1913, Messi Brands unveil Striker Blue Collection

New collection blends cultural storytelling and hydration to celebrate Messi's legacy
Staff Beverage Industry
July 14, 2025

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi. 


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Dunkin Sabrina Carpenter

Sabrina Carpenter reunites with Dunkin' for Strawberry Daydream Refresher

Popstar's latest collab with Dunkin' features dreamy summer sips
Staff Beverage Industry
June 25, 2025

The new drink follows an earlier collaboration between Dunkin’ and Carpenter, Sabrina’s Brown Sugar Shakin’ Espresso.


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