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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

PRODA Protein Soda

Justin Timberlake, Jessica Biel join PRODA soda brand

Global icons join brand as Co-Founders to help drive national expansion
Staff Beverage Industry
October 14, 2026

Protein soda brand PRODA, announced that Grammy and Emmy Award-winning singer, songwriter, actor and global entertainer Justin Timberlake, and Emmy Award-nominated actress and producer Jessica Biel, have joined the company as co-founders.


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Smirnoff ICE and Brittany Broski

Smirnoff Ice, Brittany Broski collaborate for Halloween bash

Broski joins Smirnoff Ice for exclusive merch, original content and brand’s first-ever Halloween bash
Staff Beverage Industry
October 6, 2026

Together, the two are inviting consumers aged 21 and up to embrace the unexpected through original content, limited-edition merch and more surprises.


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Olivia Rodrigo

Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell

You Seem Pretty Pink for a Baja Blast available nationwide in late September
Staff Beverage Industry
August 28, 2026

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.


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Smirnoff Ice The Miz

Smirnoff Ice earns GUINNESS WORLD RECORDS title

“The Miz” joins celebrations in Put-in-Bay, Ohio
Staff Beverage Industry
August 7, 2026

Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.


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Kacey Musgraves x Stanley 1913

Kacey Musgraves, Stanley 1913 saddle up for Western-inspired collection

Limited-edition collection nods to Musgraves’ Texas roots
Staff Beverage Industry
July 15, 2026

The collection captures the rugged spirit of the frontier with a vintage Western flare, with pieces influenced by rodeo culture and Musgraves’ album. It serves as a continuation of the album itself, the brand says.


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GORGIE strategic investors, Alix Earle and Jon Bon Jovi

GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi

New campaign emphasizes company's commitment to wellness, community and innovation
Staff Beverage Industry
July 14, 2026

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 


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Piper-Heidsieck Marilyn Monroe

Piper-Heidsieck Champagne unveils Marilyn Monroe Cuvée bottle

Staff Beverage Industry
June 18, 2026

In celebration of the centennial of Marilyn Monroe's birth, Piper-Heidsieck Champagne unveiled a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend.


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Alani Nu Becky G

Alani Nu, Becky G partner on new energy drink

Purple Cotton Candy available for limited time in stores, online
Staff Beverage Industry
June 16, 2026

Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 


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Miller Lite Tea Time Set

Miller Lite, Livvy Dunne partner to ‘spill the tea’, drop first-of-its-kind tea set

Collab unveils ‘Legendary Moments’ campaign
Staff Beverage Industry
April 21, 2026

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.


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GORGIE x Alix Earle

Alix Earle gets GORGIE

Social media influencer invests in energy drink brand
Staff Beverage Industry
December 16, 2025

The influencer’s authentic connection with the brand sparked a deeper insight and led to Earle identifying GORGIE as “unique asset in a crowded market.”


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