In celebration of the centennial of Marilyn Monroe's birth, Piper-Heidsieck Champagne unveiled a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend.

Piper-Heidsieck has long celebrated audacity, glamour, and joyful expression — qualities embodied by Monroe. A true icon who charted her own path in Hollywood, Marilyn Monroe was a legendary lover of Piper-Heidsieck in the 1950s-60s; famously declaring “To Piper, my favorite.” She also was a symbol of daring femininity, becoming a producer and founding her own production company.

The Marilyn Monroe limited-edition release includes 750-ml bottles featuring a striking portrait of Monroe, created in partnership with her estate, reflecting her enduring influence and connection to Piper-Heidsieck. The label, in the House’s signature red, features a vibrant contemporary portrait of the star, while her hot-stamped signature adds a refined, collectible touch. The result balances modernity, glamour, and legacy; true to the spirit of the Maison, it says.

To honor this timeless icon, Piper-Heidsieck is the official champagne partner of Marilyn Monroe’s 100th birthday celebrations. The centennial year will be marked by a series of global tributes to Monroe's legacy.  In the United States, highlights include a special event tied to the opening of the Marilyn Monroe Exhibition at the Academy Museum of Motion Pictures, (on view May 31, 2026, through February 28, 2027,) as well as a public celebration at Film at Lincoln Center on July 28, 2026.

“Marilyn Monroe’s free-spirited, celebratory essence perfectly aligns with Piper-Heidsieck’s mission: to light up life’s celebrations with joy. A timeless muse, she embodies the House’s core values — glamour, audacity, and excellence — and remains an enduring symbol of celebration and success,” said Stéphane Decaux, CEO of Piper-Heidsieck Champagne, in a statement. “With this limited-edition release, we honor her extraordinary legacy, her luminous personality, and the priceless connection she shares with our House.”

The limited-edition Marilyn Monroe bottles will be available in select markets worldwide in 2026, while supplies last. In the United States they are available at noblemerchants.com for a SRP of $70.99.