Piper-Heidsieck Champagne unveils Code Rouge Edition
This holiday season, Champagne house Piper-Heidsieck debuts its Code Rouge Edition, a limited-edition gift set designed to turn heads and turn up the celebration.
Encased in a sleek, sculptural red-and-gold package inspired by a vintage fire extinguisher, Code Rouge is joy served with panache. Its eye-catching case design comes emblazoned with a bold invitation: “In case of Champagne emergency, break open case.”
Inside awaits a bottle of Piper-Heidsieck Cuvée Brut, the House’s signature vibrant Champagne. Crafted from a blend of Pinot Noir, Meunier and Chardonnay grapes sourced from more than 100 crus across Champagne, this emblematic multi-vintage cuvée is prized for its expressive character and elegant profile. Bright notes of pear, white peach, citrus and orange blossom are layered with toasted bread, almonds and mint.
“This is Piper-Heidsieck at its boldest,” said Stéphane Decaux, CEO of Piper-Heidsieck, in a statement. “Piper-Heidsieck lights up life’s celebrations with joy. This uniquely designed set is not just a gift, it becomes a call to celebrate boldly, transforming any occasion into a thrilling experience.”
Piper-Heidsieck has a storied history with collectible design, having collaborated with Jean-Paul Gaultier, Viktor & Rolf and Christian Louboutin, and crafted unforgettable accessories from a lipstick gift box to audio amplifiers. Code Rouge Edition continues this legacy with a playful, premium aesthetic that reflects the brand’s flair for surprise in its signature red color.
“With Code Rouge Edition, you’re not just giving Champagne — you’re giving a spark, a smile and a reason to celebrate,” said Irene Habermeier, senior director of U.S. marketing. “As a value-added pack, it’s a showstopper on the shelf and a scene-stealer at any holiday gathering. When the moment calls for celebration, go rouge.”
The Piper-Heidsieck Code Rouge Edition is available for $75.99 SRP online at Noble Wine Merchants in a 750-ml format and will be rolling out at select retailers across the U.S. this winter.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
