Piper-Heidsieck, Reims, France, unveiled the Red Carpet Ready limited-edition magnum bottle that will be poured exclusively at this year's 88th Oscars ceremony and Governors Ball, the Academy's official post-Oscars celebration.
With only 1,000 bottles produced, the special limited-edition magnum was unveiled during the Oscars Nominee Luncheon in order to give nominees a sneak peek of what they will be drinking Feb. 28. The Piper-Heidsieck Cuvée Brut magnum was designed by the 230-year-old French House specifically for the occasion with the word "Oscars" and the number "88" forming a golden tiara wrapped around each bottle by hand.
"We are thrilled to celebrate a momentous occasion with a momentous bottle, one that reflects the Academy and the House's shared value of excellence," said Benoit Collard, global executive director of Piper-Heidsieck, in a statement. "These magnums are as grand and bold as the films and performances we are celebrating this year."
As part of promotion, a video was released that features the Piper-Heidsieck Red Carpet Ready limited-edition magnum bottle walking the red carpet. As one of the evening's "best dressed," the bottle is met with flashing cameras as it steps out of the car and shows off its "robe" and adornments made especially for this big night, before walking onto the Dolby Theatre stage, the company says. The visual and video are part of the House's overall hashtag #PiperReady Oscars campaign.
Piper-Heidsieck Cuvée Brut is a classic, structured, full-bodied Champagne, the company says. The blend mainly is Pinot Noir incorporating more than 100 crus from the Champagne region in France. A clear, golden Champagne, Cuvee Brut's bubbles result from an extended maturation. A juicy, fleshy pear and golden grape texture, the wine's finish narrows to citrus and grapefruit flavors, it adds.