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Wine & SpiritsNew Packages

Piper-Heidsieck Champagne unveils Starlight Edition for Cuvée Brut

By Staff Beverage Industry
Piper-Heidsieck Starlight Edition
(Image courtesy of Piper-Heidsieck)
September 24, 2026

Piper-Heidsieck Champagne unveils the Starlight Edition for its iconic Cuvée Brut, a striking new presentation inspired by the House’s spirit of Radiant Joy. 

Wrapped in dazzling gold and bold red, the Starlight Edition transforms the bottle into a luminous expression of celebration, glamour and joie de vivre, the company says.

Inspired by the sparkle of disco balls, sequined couture, the energy of joy and unforgettable nights, the sleeve features an exclusive shimmering pattern that catches and reflects light from every angle. Bold, elegant and unmistakably Piper-Heidsieck, the Starlight Edition brings the House’s vibrant energy to life and reflects the House’s belief that Champagne belongs at the center of life's most memorable moments, the company explains.

“At Piper-Heidsieck, we believe every celebratory occasion deserves a touch of glamour and luminosity,” said Stéphane Decaux, CEO of Piper-Heidsieck, in a statement. “The Starlight Edition brings our vision of Radiant Joy to life through a design that is both festive, scenic and sophisticated, elevating gatherings and celebrations throughout the season. Wrapped in the House’s signature colors of radiant gold and bold red, this Champagne bottle isn’t just dressed, it’s dressed to impress.”

The Starlight Edition offers consumers distinctive new packaging for the House’s signature Champagne while preserving the wine within. Crafted from an ultra-lightweight material and fully compatible with glass recycling, the sleeve embodies Piper-Heidsieck’s commitment to thoughtful innovation, it notes.

The Piper-Heidsieck Cuvée Brut Starlight Edition will be available globally beginning Summer 2026 and in the United States starting Fall 2026. Offered alongside the House’s classic Cuvée Brut presentation, the Starlight Edition will be available in a 750-ml format with a suggested retail price of $70.99.

KEYWORDS: champagne packaging design

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