Smirnoff Ice, Brittany Broski collaborate for Halloween bash
Broski joins Smirnoff Ice for exclusive merch, original content and brand’s first-ever Halloween bash
Comedian, creator and podcast host Brittany Broski is joining forces with Smirnoff Ice for a partnership kicking off with Halloween festivities. Broski is bringing her unmistakable humor to the Smirnoff Ice brand. Together, the two are inviting consumers aged 21 and up to embrace the unexpected through original content, limited-edition merch and more surprises.
“Brittany brings the perfectly chaotic energy and undeniable charm that feels right at home with Smirnoff Ice,” said Fergus McCarthy, director of Smirnoff Ice, in a statement. “We wanted to give her the keys and create things together that only Brittany and Smirnoff Ice could pull off. Halloween is just the start, and we can’t wait to show everyone what else we have planned together.”
Smirnoff launched its Smirnoff Ice Bottle Costume, which is available to purchase online now. Broski promoted the costume in a comical video. Later this month, Broski will host the brand’s first-ever Halloween bash, which Smirnoff Ice describes as “an over-the-top night of spooky surprises, unexpected moments and next-level costumes.” The party will bring together creators and celebrities for a Halloween celebration “unlike anything the brand has done before,” complete with a costume contest judged by Broski, it says
“When Smirnoff Ice approached me, they gave me a lot of room to be creative — so naturally, I had to write a fake mustache and a bald cap into the script to really make it my own, and Smirnoff was totally down to get weird with me,” Broski said in a statement.
The comedian and Smirnoff Ice have more chaos, content and drops in store for the holidays. Consumers can shop merch and follow what’s next on socials @SmirnoffUSA.
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