Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.
Consumers 21 years and up can celebrate with flavored malt beverage for next 21 years
October 8, 2021
Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.