Smirnoff Ice to make GUINNESS WORLD RECORDS attempt
Effort pairs brand’s summer flavor with the hot dog through eagle-led social content
America’s 250th celebration is not over yet, and Smirnoff Ice is keeping the party going in the most summer-ready way possible: with Red, White & Berry, hot dogs and a shot at history.
The brand’s new Be A Part-y of History campaign with social content features a live eagle carrying a hot dog in one talon and a Smirnoff Ice Red, White & Berry in the other before revealing the brand's plans to head to Put-In-Bay, Ohio, on Aug. 1 to attempt two hot dog-themed GUINNESS WORLD RECORDS titles.
Known as one of the Midwest’s most iconic party destinations, Put-in-Bay will host Smirnoff Ice as they attempt two GUINNESS WORLD RECORDS titles
• Largest Display of Hot Dogs
• Largest Hot Dog Party
Consumers 21 and older can click here to learn more on how to participate in the GUINNESS WORLD RECORDS attempts, where they’ll enjoy Smirnoff Ice samples, complimentary hot dogs, branded giveaways, and a front-row seat to history.
In conjunction with the record attempts, Smirnoff Ice introduced a limited-edition Doggie Bag, a hot dog-shaped crossbody carrier designed to hold a Smirnoff Ice and summer essentials. The brand released hundreds of Doggie Bags on @smirnoffusa, giving consumers nationwide a chance to get their hands on the accessory.
“America’s 250th is a rare cultural moment, and it’s bigger than one day. We wanted Smirnoff Ice to show up in a way that felt true to the brand: playful, a little unexpected and built for summer,” said Fergus McCarthy, director of Smirnoff Ice, in a statement. “Red, White & Berry already owns a place in summer celebrations, so pairing it with the hot dog lets us tap into an unmistakably American ritual and give fans a fun reason to keep the party going.”
Featuring a combination of cherry, citrus and blue raspberry, Smirnoff Red, White & Berry flavor is available in a variety of formats across the portfolio, including Smirnoff Red, White & Berry flavored spirit (750 ml), Smirnoff Ice Red, White & Berry six-packs of 11.2-ounce bottles and 12-packs of 12-ounce cans, and Smirnoff Ice Smash Red, White & Berry.
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