Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 

Serving as the next chapter in the brand's fan-favorite Cotton Candy flavor line, the new release blends the nostalgic sweetness of classic cotton candy with a tangy grape candy twist. T

o help bring the flavor to life, Alani Nu has tapped multi-platinum artist, actress and entrepreneur Becky G to introduce and launch this summer campaign.

Following the success of Alani Nu’s fan-favorite flavor, Cotton Candy, Purple Cotton Candy expands one of the brand’s most beloved beverages. Inspired by continued consumer demand and community excitement, the new release introduces a bold, grape-forward twist on the original flavor.

“We are thrilled to partner with Becky G, whose energy, confidence and personality align so naturally with the Alani Nu brand,” said JoBeth Fink, chief creative officer at Alani Nu, in a statement. “Purple Cotton Candy combines everything our fans love about Alani Nu energy drinks: a unique flavor, immersive storytelling and eye-catching design. Inspired by the magic of a summer carnival at dusk, the can’s deep purples, teal accents and playful details help bring the flavor experience to life from the moment consumers see it through the very first sip.”

As a global entertainer balancing a demanding schedule, Becky G embodies the vibrant energy and active lifestyle that has become synonymous with the Alani Nu community, the company says. Her bold personality and playful spirit make her the perfect partner to help introduce Alani Nu’s newest limited-edition flavor, it adds.

“As someone who is always on the go, I appreciate products that fit seamlessly into my lifestyle,” Becky G said. “Inspired by one of my new songs, ‘Marathon,’ I’ve fully entered my running era and have been making movement a bigger part of my life. Because Alani Nu was already part of that journey, partnering together felt natural.”

Each 12-ounce can of Purple Cotton Candy Energy contains 200 mg of caffeine, zero sugar, B vitamins and 10 calories. All Alani Nu Energy drinks are vegan and gluten-free.

Purple Cotton Candy Energy is available for purchase starting June 17 at noon ET on AlaniNu.com for $29.99 for a 12-pack. The limited-edition flavor will also be available at retailers nationwide for a limited time beginning June 17.