The collaboration also will come to life through limited-edition merchandise, immersive fan experiences and a first-of-its-kind activation at Rodrigo’s inaugural Daisy Chain Fields Festival on Aug. 29.

“One of my favorite drinks ever is a MOUNTAIN DEW Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real,” Rodrigo said in a statement. “I’m so excited for everyone to try it at Daisy Chain Fields and at Live Más Café in just a few days.”

Inspired by Rodrigo’s favorite flavors, Taco Bell blended the signature tropical lime taste of MOUNTAIN DEW Baja Blast with the refreshing flavor of pink lemonade, creating a vibrant pink twist inspired by her new musical era, it says. Plus, the collaboration extends beyond the beverage itself, with a playful name inspired by Rodrigo’s new album and custom Pretty Pink packaging designed to capture her unmistakable aesthetic, it adds.

For a drink inspired by one of Taco Bell’s biggest beverage fans, there was only one place to launch it: Live Más Café, the brand’s home for bold beverage innovation and the go-to destination for unexpected sips, the company says. On Aug. 29, consumers can be among the first to try You Seem Pretty Pink for a Baja Blast and receive a free sticker with purchase at Live Más Cafe locations across Southern California, Dallas, Houston and Las Vegas, while supplies last. 

“When someone loves Taco Bell as much as Olivia does, the opportunity goes far beyond creating a new drink,” said Luis Restrepo, chief marketing officer at Taco Bell, in statement. “We built a whole world around that shared love — from Live Más Café to Daisy Chain Fields Festival — for the fans who love them both.”

Scott Finlow, chief marketing officer at PepsiCo Global Away from Home, added: “The best partnerships create something fans didn't see coming. That’s what we’ve always aimed to do with Taco Bell. Supporting Taco Bell's collaboration with Olivia Rodrigo gave us the opportunity to transform the iconic tropical lime flavor of Mountain Dew Baja Blast into a bold expression of her creativity, delivering a fresh experience fans could get excited about.”

To celebrate the launch, Taco Bell is bringing You Seem Pretty Pink for a Baja Blast to the inaugural Daisy Chain Fields Festival and transforming the Live Más Café in Irvine, Calif. into the ultimate destination for consumers to experience the collaboration. From immersive photo moments and opportunities for exclusive merch to themed café takeovers, consumers can step into Rodrigo’s Pretty Pink world wherever they celebrate.

UCI Live Más Café Takeover (Aug. 28): Consumers visiting the Irvine Live Más Café will have the first opportunity to purchase the You Seem Pretty Pink for a Baja Blast ahead of launch as part of an Olivia-inspired takeover featuring her music in store, photo moments, and personalized tote bags free with purchase while supplies last

Live Más Café Giveaway: You Seem Pretty Pink for a Baja Blast hits Live Más Cafés across California, Las Vegas, Dallas and Houston, bringing the Olivia-takeover to even more fans with themed décor and exclusive sticker giveaways while supplies last.

Daisy Chain Fields Festival (Aug. 29): You Seem Pretty Pink for a Baja Blast also will have a starring role at Olivia Rodrigo's inaugural Daisy Chain Fields Festival. Festival goers can step inside Taco Bell's immersive experience for sips of the signature drink, opportunities for limited-edition merchandise, interactive fan moments, photo opportunities inspired by Olivia’s latest era, and more.

On Sept. 24, You Seem Pretty Pink for a Baja Blast will be available for a limited time at Taco Bell restaurants nationwide, giving consumers everywhere the chance to experience Olivia Rodrigo’s colorful take on the iconic favorite. 

To celebrate the nationwide launch, Taco Bell Rewards Members can unlock an exclusive Pretty Pink Tuesday Drop on Sept. 29: the limited-edition Pretty Pink Picnic Kit, complete with the You Seem Pretty Pink for a Baja Blast Blanket and basket, it notes.

Following its U.S. debut, You Seem Pretty Pink for a Baja Blast will arrive at participating Taco Bell locations across Canada for a limited time beginning Oct. 1. The expansion gives even more consumers the chance to experience Olivia’s pink lemonade spin on the beloved beverage, the company says.