Bringing influences of the past into the present to create a refreshing new spin on familiar flavors, Truly Poolside Variety Pack takes inspiration from Dua Lipa’s second studio album, “Future Nostalgia,” and features bold can designs, a nod to those retro, nostalgic influences, it says. For added playfulness, each can sports a spirited summer saying like; “How chill,” “Dive into flavor,” “Floaties not included” and “Best served poolside.” Each flavor in the pack is 5% ABV, 100 calories and only 1 gram of sugar.

“I love exploring new ways to express my creativity,” Dua Lipa said in a statement. “Playing CFO, Chief Flavor Officer, for Truly’s new Poolside Variety Pack is the latest trick up my sleeve and it being ready just in time for summer is no coincidence. See you by the pool.”

After two years of isolation, it's easy to avoid exploration and stay where it's familiar. But with this new innovation, Truly is encouraging drinkers to dip their toes back into the water, turn up the music and get back out there to uncover new possibilities this summer, according to the company.

“As the next phase of our multi-year partnership with Dua Lipa, we’re thrilled to launch the new Truly Poolside Variety Pack,” said Lesya Lysyj, chief marketing officer of The Boston Beer Co. “From the summer cocktail-inspired flavors to the vibrant can designs, we wanted to create something that was new and innovative yet still familiar with hints of nostalgia. No matter what you have planned for the summer, we hope you get out there and flaunt all your flavors, big and small.”

Truly Poolside Variety Pack will be available nationwide beginning May 15 and is line-priced with the rest of the Truly 12-packs. 

To ensure drinkers have the ultimate poolside experience all summer long, Truly also is collaborating with MINNIDIP, the first designer inflatable pool, on a Truly Poolside Variety Pack-inspired three-ring inflatable pool along with the brand’s first-ever drink float so they can sip their Truly while minni-dipping.