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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

34-VM1911-4843-VM_VintageLaunchCollateralMoviePoster_A0_05.jpg
Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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34-TAZO-x-RZA--Guided-Explorations-Cover-Art.jpg
Between Drinks

RZA guides TAZO tea drinkers to relaxation

Hip-hop artist offers downloadable "Explorations" to tackle challenges
April 12, 2020
For legendary hip-hop artist and producer RZA from The Wu-Tang Clan, mental exploration has been key in shaping his creative wisdom throughout his career. He teamed up with TAZO tea to create a series of five unique Guided Exploration tracks aimed at helping anyone, anywhere explore and unlock their creative potential, the company says.
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Recover 180

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness
February 19, 2020
Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.
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Tazo Tea RZA

TAZO tea partners with RZA for Camp TAZO: Zen

2-day activity designed to help creatives free their minds
October 28, 2019

TAZO tea, a brand of Unilever North America, Englewood Cliffs, N.J., announced the return of the second Camp TAZO, an overnight experience rooted in the brand's spirit of inspiring exploration and discovery, it says.


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Dwayne Johnson and VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop.

Beverage brands continue to roll out new campaigns

September 12, 2019
Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.
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VOSS Water and The Rock

The Rock, VOSS Water unveil first campaign together

Creative showcases Dwayne Johnson’s day-to-day as part of Live Every Drop
August 5, 2019

Dwayne Johnson and New York-based VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop. 


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SodaStream - Tori Speling

SodaStream honors '90s decade by teaming up with Tori Spelling

Limited-edition water-makers available to help combat plastic waste
August 5, 2019

Airport City, Israel-based SodaStream, a brand of PepsiCo Inc., has teamed up with actress and TV personality Tori Spelling to help eliminate single-use plastic waste, while also honoring the ‘90s decade which brought about the Internet, boy bands and scrunchies, the company says.


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Shakira High Brew

High Brew Coffee welcomes Shakira as celebrity investor

Musician joins group of other notable investors
July 9, 2019

High Brew Coffee, Austin, Texas, is welcoming a new celebrity investor: singer, songwriter and music superstar Shakira. The businesswoman is using her talents to help bring High Brew's "For Those Who Do" message to a larger, more diverse audience, the company says.


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Red Bull launched a new limited-edition can featuring online gaming streamer Tyler “Ninja” Blevins. - Beverage Industry

Red Bull launches new limited-edition can featuring online gamer Ninja

Fans can enter to meet and game with Ninja
May 27, 2019
The can launch also offers consumers the chance to meet and game with Ninja.
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Spindrift Campaign

Spindrift, Kristen Bell return with new summer campaign

Campaign designed to accelerate brand awareness
May 21, 2019

Newton, Mass.-based Spindrift Sparkling Water and brand ambassador and actress Kristen Bell launched a new summer campaign to accelerate the brand’s awareness and further distinguish itself from competition as the first sparkling water made with real-squeezed fruit, the company says.


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