Airport City, Israel-based SodaStream, a brand of PepsiCo Inc., has teamed up with actress and TV personality Tori Spelling to help eliminate single-use plastic waste, while also honoring the ‘90s decade which brought about the Internet, boy bands and scrunchies, the company says.
To help eliminate plastic use, SodaStream unveiled 90 limited-edition, transparent and neon sparkling water makers available at SodaStream.com/Tori for a suggested retail price of $90. The new machine taps into 90s nostalgia while taking a modern-day approach to the fight on single-use plastic waste, as every family with a reusable SodaStream bottle saves thousands of disposable plastic bottles, according to the company.
“We saw the ‘90s style taking over and wanted to celebrate this cool decade but also remind people that not all trends should make a comeback, let’s leave single-use plastics waste in our past,” said Matti Yahav, chief marketing officer for SodaStream International, in a statement.
Spelling added: “Some of my favorite memories, trends and inspiration comes from the ‘90s. I’m thrilled to have partnered up with SodaStream to create this stylish ‘90s inspired product with the higher purpose of raising awareness to the issue of single-use plastics waste.”